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Blue Spruce Homes

creates beautiful, affordable

starter homes for young

professionals in up and

coming areas of London.

Blue Spruce’s track record shows Returns on Equity

exceeding 50% per annum.

 

PROJECTS

Blue Spruce builds new homes in up and coming areas all over London

LPV's current portfolio consists of:

17

sites

91

units

Purchase price

£16.8m

The current portfolio capital structure is:

Equity capital deployed

£12.3m

Loan capital deployed

£18.3m

LPV's current portfolio targets compromise:

Profit*

£5.1m

Return on Equity*

41%

GDV*

£41.9m

 

ABOUT

Blue Spruce creates beautiful homes for first-time buyers. 

We help them get their first step on the ladder by bringing elegantly-designed homes that are eligible for Help to Buy to an otherwise under-nourished and unaffordable market. 

Help to Buy  supports first-time buyer purchases by offering up to 40% loans against a 5% deposit. 

Through this scheme, first-time buyers are afforded a new and premium product alongside the peace of mind of the full support of a 10-year structural warranty. 
 

Our methodologies and processes deliver exceptional returns:

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PLANNING ARBITRAGE

Gaining planning permission for development significantly increases a site’s value.

Converting commercial to residential use can double the value of the commercial premises.

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DEVELOPMENT

RETURNS

We acquire buildings that can be extended.

We convert buildings for £82-117/square foot and we complete New Build for £175-200/square foot.

 

We sell our
end product in a range of £450-£1,000/square foot.

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MARKET

KNOWLEDGE

We use meticulous research to identify areas with stable or rising prices and that are easy walking-distance from underground or over ground stations.

We carefully research sell-on prices in the areas before purchasing a building.

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BUY BELOW

MARKET PRICE

We purchase from a network of off-market brokers,
or at auction where listings, information and viewings are only available 3 weeks before the sale.

Approximately 1,000 lots per month come up for auction.

BlueSpruce has the capacity to sift this data, visit sites and analyse returns on interesting lots.

Blue Spruce’s Returns Criteria are stringent: we target 20% annualised RoE if no planning permission is granted, and 50%+ if planning permission is granted.

The first Blue Spruce company has already fully returned investors’ capital, with the more-than-100% profit reinvested into new projects.

Blue Spruce has achieved outstanding growth since January 2016

Blue Spruce Growth from Inception

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PROPERTY INVESTMENT

Why invest in property in London?

London and South East England suffers from a structural housing shortage.

240,000 new homes are required each year to meet current demand levels 1.

Only 140,000 new homes are currently being built per year 1.

Q3 2017 new home registrations declined by 9% 2 – so the shortage is getting more extreme.

London’s population is forecast to increase 17% by 2030, from 8.8m to 10.3m 3

Despite Brexit, the structural shortage remains and is worsening. Demand significantly exceeds supply.

Sources: 
1 Financial Times, 4 May 2017
2 National House Building Council, 26 October 2017
3 Office for National Statistics

 

LPV entities are managed by London Property Mgt Ltd. (LPM)

 

LPM target returns exceeding 18% per annum,

and has achieved annualized returns exceeding 50%

 

LPM’s Strategy is to capitalise on mis-priced assets due to:

Illiquid markets

Over-discounted risk

Overlooked value-enhancement opportunities

 

The Directors of LPM are all investors in the five LPV closed-end investment companies.

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Best-in-class investment management: an example

An example of LPM’s best-in-class investment management: 
October 2017, actively assessing the auction market in search of several new projects for our investment company LPV250

 

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Best-in-class Investment Process leads to Best-in-class Returns on Equity

PROPERTY INVESTMENT

Why invest in property in London?

London and South East England suffers from a structural housing shortage.

240,000 new homes are required each year to meet current demand levels 1.


In 2019, only 174,000 new homes were built 2.

Nationally, new home registrations declined 9% in Q3 2019. In London, new home registrations declined 14% in Q3 2019 3– so the shortage is getting more extreme.

London’s population forecast to increase 17% by 2030, from 8.8m to 10.3m4


Despite Brexit, the structural shortage remains, and is worsening.

Demand significantly exceeds supply.

Sources: 
1 Financial Times, 4 May 2017
2
UK Government, year to 30 June 2019, 3 October 2019.

3 NHBC, 24 October 2019.

4 Office for National Statistics.

Blue Spruce entities are managed by Blue Spruce Homes Management Ltd, an Active Real Estate Private Equity Company.

Blue Spruce's Strategy is to capitalise on mispriced assets due to:

Illiquid markets

Over-discounted risk

Overlooked value-enhancement opportunities

 

The Directors of Blue Spruce Homes Management Ltd are all investors in all the Blue Spruce investment companies. We have our own money in every development we manage.

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Best-in-class investment management: an example

An example of Blue Spruce’s best-in-class investment management: 
March 2019, actively assessing the auction market in search of a new project for one of our investment partners

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Best-in-class Investment Process leads to Best-in-class Returns on Equity

 

SHAREHOLDERS UPDATE

TEAM

A UK entrepreneur, digital expert, property investor and business angel. He has founded several companies in the Property and Technology sectors over the last fifteen years. This includes Pocket Group, which provided mobile services globally to mobile network operators such as Orange, O2, Vodafone and T-Mobile. He is a director and advisor to numerous companies, and invests in the technology and property sectors. He co-founded Blue Spruce Homes in 2012.

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Andrew Hull | CEO

Amy Jovy has worked across the Architectural and Property Development industry for the past 10 years. She has worked for the prestigious international developers 'Sunway Property' in Kuala Lumpur and was appointed as Lead Project Architect at 77th Floor Ltd.  She now runs her own successful architectural practise in London which specialises in residential design. Amy has also carried out numerous personal developments of her own.

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Amy Jovy | COO, Architect

After graduating from Oxford with in Philosophy, Politics & Economics, Matthew embarked on an 18-year career in investment banking, during which time he led the no.1-ranked equity research team covering the Beverage sector (whilst at Dresdner Kleinwort) and was subsequently appointed as Head of Equity Research in London for Societe Generale. 

           Matthew began his second career in property development in 2014, founding Majenta Properties, a company he sold in 2017. He first joined BlueSpruce as an investor in 2014, becoming a full-time Executive Director in 2016. He is now Chief Investment Officer of Blue Spruce Homes

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Matthew Jordan | CIO

Over the last five years Hazel has invested in and managed property development projects that have generated £1.8M in profit. Her background is in agency new business where she worked as an external consultant and led in-house teams at agencies across mobile, digital, branding and advertising focusing on increasing revenue by improving process.

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Hazel Cottey | Director

Andrew Jeffreys is the Founder and Chief Executive Officer of Oxford Business Group, the global publishing, research and consultancy firm, which produces an authoritative series of annual country reports across 35 countries and territories in Asia, the Middle East, South America and Africa. A major shareholder in most Blue Spruce companies, Andrew is now a shareholder and   Non-Executive Director and provides strategic advice to the Board.

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Andrew Jeffreys | Non-Exec Director

A highly experienced FD who built a major marketing services business in the Midlands before selling it to Weber Shandwick and continuing to run it for them for a further five years. Moved down to London to run the finances of an AIM listed online marketing PLC , and subsequently worked in a number of online agencies, before assisting City Docs Group in its multi million pound sale to Apogee.  Keith joined in April 2019 from Illustrated London News and is re-organising and re-engineering many of the financial processes.

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Keith Griffiths | Head of Finance

Alistair joined Blue Spruce Homes in 2021. As an adept accountant, working for us as a Finance Administrator, his experience in finance encompasses industries such as Corporate Accounting, Audit & Assurance, Freight Forwarding & Real Estate. He is actively involved in the finance and accounting processes for the group, as well as all associated Blue Spruce Homes companies.

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Alistair Rebello | Financial Administrator
David Wilson | Head of Sales
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David has worked in the property industry for the past 10 years where he has owned his own estate agency businesses in the UK and in Spain.  He has vast amount of experience in residential sales and property management.

Gunjan joined Blue Spruce recently as a Finance Manager. He is assisting the Head of Finance with accounting and Finance functions for multiple companies. He is a qualified MBA with extensive experience in Financial and Management Accounting. He has worked across various sectors including Construction, Medical, Health care and Real estate.

Gunjan Sarda | Finance Manager
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Cristian graduated as a MEng Civil Engineer with sustainability and specialised as a structural engineer for 4 and a half years.

 

He joined Blue Spruce in January 2020 and he is responsible for keeping projects on schedule, anticipating any future challenges and organising building programmes in several developments so they are completed on time and on budget. He is also responsible for coordinating between the procurement team, on-site workers and architects.

Luz Vargas Milroy | Project Manager
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